Making it work for you
Finding the right student recruitment fair can be a time-consuming process, and the event itself can be demanding. When choosing a student recruitment fair you must first assess the level of risk you are prepared to take.

An event which includes ‘studying abroad’ as one of its focuses may be suitable. A studying abroad fair focusing on one country would be more suitable. A studying abroad event, focusing on one country, with new cities emerging as the education hubs, will be much more suitable. Also, if you are looking to be a pioneer in a new market or exhibit at a new city event, the risks may be a little high, but you will be rewarded with less competition.

Don’t be put off by events that have lower visitor numbers. Often, a specialized, medium size event can offer the opportunity to meet the high-achieving students that you are looking for.

What kind of marketing materials should you take?
Consider how much material you will need based on your style of marketing. It might be based on the amount of time you can realistically spend with each student given the length of your pitch or presentation. You should also take into consideration the expected visitor numbers at a fair and the demand from other sources, such as visiting education counselors.

Take prospectuses, but also take smaller promotional brochures. These are lighter and can help you incase your stock of prospectuses ends. Don't forget to bring decorations for your stand. Stand up banners are being replaced with other innovative solutions for displaying information.
You will most likely be your best marketing asset at your stand. Be ready with a script in mind to break the ice and excite your audience.

Dress well and be well presented.

Laptops are an important table-top marketing tool. However, some students & parents may feel uncomfortable interrupting a representative behind a computer screen, please be more attentive to the visitor wanting your attention

Training your team to be good ambassadors
Discuss with your team how you want your institution to be represented and what you want to achieve by attending the fair. It is important to know how to use your time at the exhibition effectively.

Your representative must attend the Introduction sessions of the organizers
Fairs can offer the opportunity to make new contacts and form prosperous relationships with local education agents and other education providers.

Discuss how you can motivate students and answer queries.

Make prior arrangements with the event organizers for any assistance that you may need. Example, booking a host-interpreter can have an advantage when there is only one representative and would need assistance with registering students and interpreting. Remember visitors will make judgment on your institution from the representation at the fair.